Electric Ireland
Minor Moments
The defining moments of the Minors aren’t necessarily the ones you might expect. Of course everyone remembers the big matches. But it is the minor moments that matter most to players; like the moment they found out they had made the panel, wearing the new kit for the first time, the frustration of missing a party, or the kindness of a teammate after a mistake. It is these unique moments that make the Minors so significant to those involved.
Minor moments
Most players remember the seemingly innocuous moments much more clearly than the memories you’d expect them to retain.
It’s the nod that says “you’re on“
“You’ve made the panel”
At first glance the Minors might look like they’re all about the matches. But that’s not what the players remember the most vividly. They remember the moments before and after the big games much more strongly. And it is these seemingly minor moments which make the Minors so major in the lives of those involved. These are the moments that matter. And these are the moments that will always be remembered.
Client: Electric Ireland
Head of Marketing & Consumer Insights : Lisa Browne
Brand, PR & Sponsorship Manager: Sarah Sharkey
Brand & Sponsorship Manager: Aiste Petraityte
Sponsorship Team Graduate: Cian Walsh
Agency: Rothco, part of Accenture Interactive
Agency Producer: Aisling O’Dwyer
Executive Producer: Al Byrnes
Executive Creative Director: Jen Speirs
Creative Director: Shay Madden
Creative Team: Steve Clifford & Emmet Heneghan
Agency Director: Rosie Rogers
Account Director: Aoife O’Shea
Senior Account Manager: Annie McBride
Account Executive: Hilary O’Sullivan
Strategy Director: Julie Murray
Connections Strategist: Joseph Ronan
Production Company: BUTTER
Director: Thomas Beug
Exec Producer: Michael Duffy
Producer: Michael Donnelly
Photography: Enda Bowe