Hungry

for home

We follow the stories of Annie and Darragh, a couple, currently living in Canada, and siblings Michael and Shauna, currently spread across Canada and Australia, as they travel home to Ireland to surprise their families. The story is told through their video diaries as they fly home, surprise their family members, and reunite over a Denny meal in their childhood kitchen.

Reuniting families

Our 'fly on the wall' approach to this social-first campaign was to allow the families to tell their stories from their own POV, with our traveller’s self-shooting on phones to capture the genuine emotions and heartfelt moments that unfold when they surprised their parents.