Electric Ireland

Your usage, clearer

This is the story of two housemates, Katie (from Ireland) and Gabriela (from Brazil.

Katie has finished up her day working from home is in the kitchen she checks out her Smart Meter data and sees all the houses energy usage during the day.

Then we can see Gabriela’s energy usage in the evening as she cooks late at night and video calls her family back home.

Client: Electric Ireland
Head of Marketing and Customer Insights: Lisa Browne
Marketing Communications Manager: Sarah Branigan
Electric Ireland Advertising Manager: Audrey Mills
Electric Ireland Campaign and Digital Manager: Tara Keenan

Creative Agency: Droga5 Dublin
Executive Creative Director: Jen Speirs
Creative Director: Shay Madden
Creative Director: Alex Ingarfield
Art Director: Steve Clifford
Copywriter: Emmet Heneghan
Agency Director: Rosie Rogers
Account Director: Andy Williams
Account Manager: Steven Nagle
Account Executive: Ciara McCarthy
Chief Strategy Officer: Emma Sharkey
Strategy Director: Colette Henry
Associate Strategy Director: Shane Kelly
Head of Production: Jessica Bermingham
Exec Producer: Rory O’Connell
Junior Agency Producer: Proud Ngwenya
Business Affairs Director: Christina McGuckian
Business Affairs Manager: Dominique Mulvaney

Production Company: Banjoman
Director: Duncan Christie
Head of Production: Matt D’Arcy
Production Coordinator: Eva Malone
Director of Photography: Kate McCullough

Post House: GABHA Studios
Colourist: Andrew Francis
Flame: Mark Bailey & Adam Grint
Post Producer: Dafydd Upsdell
Offline Editor: Rob Hegarty

Music Supervisor: Dave Bass @ Theodore Music
Music: Cody Smiles ‘Medicines’
Sound: Will Farrell, Blast Audio
Irish Transcreation: James Pelow, Alba Pelow, Snasta
Media Agency: Dentsu Ireland
Digital Agency: Zoo Digital