GRAND, DAD

Iconic food brand Denny has been at the heart of the Irish family for more than 200 years. Their new campaign ‘Grand, Dad’ reminds us that, sometimes,
the most comfort is derived from comforting others – particularly when they need it the most.

In the first campaign from Droga5 Dublin, part
of Accenture Song, since its rebrand, the much beloved food brand and Droga5 Dublin, part of Accenture Song, enlisted the help of director Duncan Christie to bring to life a truly heartfelt Irish family story.

By using strong and emotional storytelling, the campaign aims to tell a powerfully genuine yarn
about the Irish family, and to help us all rediscover
the joy and comfort of life's simple pleasures.

Sometimes the most comfort comes from comforting others.

NI.png
ROI.png

Client: Pilgrims Food Masters
Marketing & Innovation Controller: Julie Ann Twomey
Senior Brand Manager: Ashley O’Sullivan
Brand Manager: Shauna Moran
Marketing Graduate: Heather Grealy

Agency: Droga5 Dublin, part of Accenture Song
ECD: Jen Speirs
Creative Directors: Rob Maguire & Shay Madden
Associate Creative Director: Alex Ingarfield
Creative Team: Emmet Heneghan & Steve Clifford
Head of Planning: Darius Pasalar
Strategy Director: Tamara Conyngham
Senior Strategist: Darren Soon

Director of Production and Studio: Jessica Bermingham
Executive Producer: Al Byrnes
Senior Agency Producer: Fiona Plumstead
Assistant Producer: Proud Ngwenya
Business Director: Aoife Coyne
Account Director: Andy Williams
Account Executive: Steven Nagle

Production Company: Banjoman
Director: Duncan Christie
Executive Producer: Matt D’Arcy
Line Producer: Vanessa Briscoe
Creative Studio: Gabha Studios
Post Producer: Daf Upsdell
Director of Photography: Luke Jacobs
Editors: Rob Hegarty
Assistant Editor: Andrew Francis

Composer: Zebedee Budworth
Sound Engineer: Will Farrell @ Blast Audio